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Sundance Film Festival: Grow


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To help promote the 2010 Sundance Film Festival, the Sundance Institute assembled a team of individuals with long-standing Sundance ties to launch the Film Festival's boldest multimedia campaign to date. Josh Rogers, now creative director for Imagination The Americas, joined longtime Sundance brand/creative guru Jan Fleming to create the new campaign concept. Graphic designer Volker Durre of Durre Design rounded out the core team. In collaboration with Sundance Founder Robert Redford and new Film Festival Director John Cooper, the team looked to the roots of Sundance to engage audiences in new, more active ways.The first-of-its-kind campaign is a call for REBELLION - away from what's worked, away from what's safe and understood, and toward the brave new ideas that will lead us all forward.With "REBEL" front and center, the campaign includes four animated film trailers that debut beginning January 21, and show prior to all Festival film screenings as well as being viewable online. The campaign also features “rebellious” print and banner ads, to be complemented by hand-made interactive and out-of-home elements, as well as campaign print and merchandise that take the Festival home.
Credits Other credits

Writer: Josh Rogers, Jan Fleming

Animation Director: Gareth O'Brien

Animator: Chris Phillips

Stop Motion Animator: Chad Colby

Lead Compositor: Chris Phillips

Compositor: Gareth O’Brien, Yker Moreno, Chad Colby

Production Assistant: Billy Mack

Set Design: Chad Colby, Rose Collins, Kitty Dillard, Victoria Grant, Erin Lindsey, Yker Moreno, Gareth O’Brien, Chris Phillips, Ann Seymour

Stop Motion Crew: Chad Colby, Kitty Dillard, Gareth O’Brien

Laser Cutting: Bella Engraving

Online and Film Finishing: FotoKem

Online Producer: Steve Celnicker

Lab Services: FotoKem

Final Sound Mixing: Eric Martell, Martell Sound

Original Music By: John Forte

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