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Top 6: February 3rd 2010

Yellow Pages: X-Ray

Top 6: February 3rd 2010
To demonstrate Yellow Pages classification 'X-ray', Shalmor Avon Amichay/Y&R Interactive Tel Aviv made the word 'X-ray' visible only when turning the page in the magazine while exposing it to a source of light,in the exact same manner that a real x-ray is read by a radiologist.
Credits Other credits

Executive Client Director: Adam Avnon

Account Supervisor: Shiran Chen Barazani

Account Manager: Ester Smilg

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