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Powerball: Now Here
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To make the announcement of Powerball in Washington state, Seattle based Cole & Weber United created an introductory campaign that celebrates the journey and subsequent arrival of the big red ball in cinematic style. The TV campaign chronicles the epic cross country journey of the red Powerball, culminating in a seeming showdown (really a celebration) with Mega Millions. Creating fantastic worlds out of ordinary found objects, the stop-motion film brings this epic journey to life in a captivating fashion.
Project Manager: Lindsey Lower Related
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