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Top 6: January 6th 2010
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Sustainability Victoria: Black BalloonsTop 6: January 6th 2010
You can't see the greenhouse gas produced every time you use energy. Imagine if you could. In this latest campaign for the Victorian Government, via George Patterson Y&R, Melbourne, a black balloon turns the invisible problem into something tangible. One balloon would hold 50 grams of greenhouse gas. Now consider that the average home produces over 240,000 balloons every year. Every one of these balloons adds to climate change.
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