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Quit Plan: Everybody's Monkey is Different - Everybody's Monkey Is Different

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Clarity Coverdale Fury know it's never easy getting a monkey off your back.
“I think the idea of using real monkeys helps hit home the notion of just how hard it is to quit smoking,” says Clarity Coverdale Fury Executive Creative Director, Jac Coverdale. “The monkey is a great visual to talk about overcoming the power of addiction to tobacco."

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