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Tropicana: Brighter Mornings for Brighter Days - Arctic Sun
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As part of their new “Brighter Mornings for Brighter Days” campaign, on January 8th Tropicana brought the sun to Inuvik in Canada’s Northwest Territories. Prior to that, the Canadian Arctic had had 31 days without sunlight.Agency is BBDO Toronto and the the spot, “Arctic Sun”, is directed by Samir Mallal via Film Group, Vancouver and Radke Film Group, Toronto.
"This is a groundbreaking campaign for Tropicana that takes our brand into a compelling emotional territory that expresses what consumers have been telling us about Tropicana for years -- that it really brightens their mornings and takes them from awake to alive each day,” says Dale Hooper, Vice-President Marketing, PepsiCo Beverages Canada. “Our experiences in Inuvik, and the beautiful documentary-style spots that we created there, will form the first chapters of an ongoing story that we want to create with our consumers online and through social media.”
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