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Top 6: March 31st 2010
Interactive
Energy: Low Battery
Top 6: March 31st 2010
Strauss wanted to introduce their new Energy bar. Shalmor Avnon Amichay/Y&R Interactive Tel Aviv took the small, nearly unnoticeable low battery icon that pops up on your laptop screen when the battery is low.We took this icon, enlarged it so it would be noticeable, branded it with "Energy" and turned it into a media. This way, "Energy" reminds you to charge both your battery and yourself.
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