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All Whites: One Shot For Glory

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New Zealand's football team, the All Whites, had one chance to reach the Football World Cup. To help fill Wellington stadium for their do-or-die qualifier, Clemenger BBDO, Wellington offered supporters the chance to join the All Whites in the biggest team photograph ever taken- One Shot For Glory. The result was New Zealand's biggest ever football crowd- and victory to the All Whites.
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Account Service: Jill Pinfold, Jonothan Hales, Mike Higgins. Digital Producer: Jo Gilchrist. Website Design: Salted Herring.

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