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Stride: Webcam


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Some things are best left unsaid. JWT NY and Director Jack Cole of Pulse Films London tapped Absolute and Lead Flame Artist Daniel Morris to send this message with a hilarious :30 promoting the secret flavor of Stride Gum's new Mega Mystery brand. The spot opens with an enthusiastic young man sitting before his webcam, sending an anxious message to the outer world proclaiming that he had decoded Stride's new flavor. Just as he is about to reveal the secret, however, the hapless gum-chewer is interrupted with a trio of ostrich-riding, business suit-wearing jockeys bursting through his walls to intimidate him into silence, sending one of the giant birds to peck him in the chest. The spot ends with an ominous warning to other would-be spoilers: "Don't reveal the secret flavor of new Stride Mega Mystery! Or we'll find you."

Read more: http://www.trustcollective.com/portfolio/content/absolute_stride.php
Credits Other credits

Client: Cadbury Adams USA

Spots Title: Webcam

Air Date: March 2010



Agency: JWT NY

CCO: Harvey Marco

ECD: Tom Christmann

CD/AD: Justin Owen Katz

Copywriter: Conor Sheridan

Director of Production: Joe Calabrese

Senior Producer: Owen Katz

Production Manager: Michelle Gordon



Prod Company: pulse Films London

Director: Jack Cole

DP: Magni Agustsson

EP: Roz Houchin

Producer: Jo Dillon

Line Producer: Rhun Francis

Production Manager: Mike Levelle



Editorial: Final Cut NYC

Editor: Stephane Dumonceau

Assistant Editor: James Bird

EP: Stephanie Apt

Producer: Laura Lamb Patterson



Telecine: The Mill

Senior Colorist: Fergus McCall

Assistant Colorist: Sal Malfitano

EP: Derek Macleod

Producer: Claudia Guevara



Post/Effects: Absolute

Lead Flame: Daniel Morris

Flame: Pheng Sisopha, Aneillo Zampella

Combustion: Krissy Nordella, Betty Cameron, Warren Paleos

EP: Sally Heath



Audio Co: JW2, New York

Engineer: Andy Green

Asst. Engineer: Craig Caniglia

Producer: Greg Tiefenbrun



Shoot Location: London

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