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Top 6: April 7th 2010
Outdoor

Marie Claire Naked Issue: Clothing Trail

Top 6: April 7th 2010
Problem: Due to on-shelf clutter, Marie Claire's flagship 'Naked Issue' isn't standing out.
Solution: To create the illusion that a woman had undressed on her way 'into the Naked Issue', Net#work BBDO, Cape Town created floor decals that look like a trail of clothing which led up to the magazine.
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