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EverFresh: Tea Ladies


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EverFresh needed to communicate to people that their long life-life milk was not only delicious, but it stays delicious for longer. Net#work BBDO Cape Town set out to create an ad that would resonate with South Africans. Although always intended as a funny spoof there was always the danger that it could feel like a joke at someone else's expense so it felt good that it was in fact endearing. I think everyone would agree that the 'politician'ended up being the hero of the ad.
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Matt Riley, Vanessa Bowles, Abigail Louw

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