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Top 6: April 28th 2010
Radio
Snooze: National Sleep Rebate Scheme - 'Pre' Daylight SavingsTop 6: April 28th 2010
To give Australian bedding retailer Snooze ownership of the end of Daylight Savings (where clocks are turned back to give an extra hour of sleep) a faux government rebate scheme was designed and launched by Sapientnitro Melbourne on radio across affected states. The National Sleep Rebate Scheme awarded 60 minutes of extra rest on Sunday April 4, with further sleep rebates (more sleep) available when listeners were fitted to a better bed in-store.
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