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Drug Aware WA: Camel Girl

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After hitting tens of thousands of views on Youtube, Drug Aware and The Brand Agency Perth has re-edited the brave story of Alice, the young Camel Girl, to spread her message to the masses via a 60-second TVC for Western Australian screens. To promote the consumption of water during the Western Australian music festival season.
The original 3 minute film spread across the globe in record time, appearing on several prominent youth and dance music blogs and even making an appearance on French TV.
Credits Other credits

Head of Strategy - Paul Yole

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