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Schick Hydro: Boxing


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Anonymous Content Director Daniel Benmayor, via JWT, recently directed two smooth, varied spots introducing the new Schick Hydro razor. Both :30s are organized around a series of micro-vignettes that culminate with a geyser of water shooting dramatically from a man's face—a symbol of the unexpected blast of hydration that the razor delivers via first to market technologies. These technologies include an advanced hydrating gel reservoir that delivers hydration directly to men's skin as they shave; and Skin Guards, innovative skin protectors that smooth skin out between blades to deliver a more comfortable shave.
Other credits

Client: Schick

Spots Title: Boxing, Kendo

Air Date: April 2010



Agency: JWT

Co-President/CCO (North America): Ty Montague

CCO (NY): Harvey Marco

Executive CD: Sarah Barclay

CD/Art Director: Billy Faraut

CD/Copywriter: Howard Lenn

Director of Integrated Production: Clair Grupp

Planner: Jason De Turris

Senior Producer: Kirsten Larson

Account Team: Claire Capeci, Ariel Stern

Music Producer: Dan Burt



Prod Company: Anonymous Content

Director: Daniel Benmayor

EP: Jeff Baron

EP/Head of Commercials: Dave Morrison

Head of Production: Sue Ellen Clair



Editorial: Lost Planet, NY

Editor: Saar Klein



Post/Effects: MPC, LA

CG Artist: Duncan McWilliam

Flame Artist: Franck Lambertz



Music: Amber Music

Music: South



Audio Post: Andy Green, Mike Janssen @ JWTwo

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