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NZ Fire Service: Death Trap

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M&C Saatchi, Wellington wanted to make Kiwis aware of the consequences of not having working smoke alarms in their homes. To do this, we created real estate-style signs customised to each of the aspirational homes they appeared in front of. When people stopped to check out their potential dream home, they discovered the devastating consequences of not having working smoke alarms.
Credits Other credits

Account Director: Christina Mossaidis

Account Executive: Lizzie Yates

Artwork: Woody

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