New Volkswagen Polo: Dedicated followers of no one

DDB Sydney has launched Volkswagen's newly redesigned Polo model with a fully integrated campaign based around the idea, "For dedicated followers of no one."

Created to connect with young drivers seeking a stylish, intelligently built car, the campaign positions its drivers as independent thinkers while showcasing Volkswagen's innovative approach to engineering the new Polo. The campaign launches with a cinema and TVC directed by The Glue Society that sets the Polo driver apart from those who feel the need to follow others by jumping on the latest trends.