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Top 6: May 19th 2010
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Companhia Athletica Gym: Workout
Top 6: May 19th 2010
The ads created by DDB Brazil are a series of posters made by hand with pieces of electronics that were dismantled and turned into real sculptures. As an example, computer components that formed a boxer or TVs that became a weight lifter. The campaign was made in artisan way, taking about four months to be produced. This whole production process is in a hotsite (www.switchyourroutine.com)
Art buyer: Clariana Regiani da Costa, Carmen Castillo |
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