Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Drive Dry: 2 of 3

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Via FoxP2, Cape Town Brandhouse liquor company's Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence.
The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news