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SBS World Cup: The World Chant

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The World Chant features the biggest football fans from around the globe belting out a universal anthem for the World Cup on behalf of SBS, via agency US, Sydney. What they ended up with was by no means perfect - some of the fans were a little tone-deaf and a bit out of time, but they were all real fans with a real passion for the one true world game.
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Account Director: Alex Tracy

Post: Cutting Edge

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