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Cash Converters: Convert your thinking 30


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This is a new branding campaign VIA 303 Perth for Cash Converters, Australia's largest secondhand goods retailer. The new positioning line is "Convert your thinking". It invites consumers to consider things from another point of view. Who says secondhand is second best? Who says loans have to come from banks?
Credits Other credits

Editor: Bruce Flint of First Light, Perth.

Post Production: Fin Design Sydney and Double G Perth

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