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Top 6: July 21st 2010
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Orbitz: When You Orbitz, You KnowTop 6: July 21st 2010
The work is intended to get online vacation bookers to go to Orbitz.com first, based on the idea that the more you know, the better you go. The new theme line via BBDO New York is “When You Orbitz, You Know” and it flows from Orbitz’ hotel, price and value assurances. The campaign is honest, witty, forward thinking. And it will be seen across TV, print and online media.
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