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FedEx: FedEx Cup Pond


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FedEx through BBDO New York will be launching its Global Golf Sweepstakes as a way to engage its golf enthusiast customers in the excitement of the FedEx Cup. Participants will have a chance to win an international golf trip for four to one of five destinations: Canada, Australia, Scotland, Spain or India. The premise is that businesspeople are so enamored with the international sweepstakes prize that they find themselves daydreaming about it...literally and vividly.
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Edit House: Mackenzie Cutler

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