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Volvo: Attention Seeker

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SapientNitro, Brisbane has created a TVC for Volvo Car Australia which is the first Volvo advertising campaign to be produced in Australia for a global audience. Launching tonight - Monday August 2 - the 'Attention Seeker' TVC will target luxury European car buyers around the world and aims to create desire by employing a brand shift strategy and messaging which will amplify style and excitement.

The campaign was conceived by SapientNitro's Joint Executive Creative Directors, James Burchill and Nancy Hartley, and is centred around noticing the beauty of Volvo's design for the first time, then seeing it everywhere to the point of being seduced by it. The large scale, three-day shoot was filmed in and around Melbourne's CBD and outer suburbs, and showcases the Volvo C30 coupe, C70 convertible, XC60 cross-over and XC90, Australia's favourite seven seat luxury SUV.

In addition to the TVC, the integrated campaign will be rolled out online, via sponsorship, and in dealership channels for the next 24 months.
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