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Top 6: August 25th 2010
Interactive
Ikea: Facebook Billygram
Top 6: August 25th 2010
IKEA is celebrating 30 years of BILLY. And that’s a hell of a long time for a piece of furniture. The idea: Content changes – BILLY stays the same. Therefore Ogilvy&Mather, Frankfurt developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls.
Motion Design: Klaus Martin Michaelis RelatedAlso best this week |
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