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Top 6: August 25th 2010

Ikea: Facebook Billygram

Top 6: August 25th 2010
IKEA is celebrating 30 years of BILLY. And that’s a hell of a long time for a piece of furniture. The idea: Content changes – BILLY stays the same. Therefore Ogilvy&Mather, Frankfurt developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls.
Credits Other credits

Motion Design: Klaus Martin Michaelis

Account Manager: Frank Apel

Flash Animators: Valentina Kusmin, Jens Steffen, Sebastian Hilbert

Typography: Daniel Schweinzer, Tanja Oppel

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