Interactive
1234: Hibernate your brainThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Sensis wanted people to register for a free trial of their ‘ask anything’ service (1234 SMS). You can SMS any question and they’ll answer it for you. Since they do your thinking, it’s like sending your brain into hibernation. So DDB, Melbourne created a place for brains to think happy thoughts. Not in Photoshop either. Everything was homemade, from the knitted brains to the licorice pipes. Even the sound effects – they were all crafted by... er... mouth.
Interactive Art Director - Fernando Castro |
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