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1234: Hibernate your brain

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Sensis wanted people to register for a free trial of their ‘ask anything’ service (1234 SMS). You can SMS any question and they’ll answer it for you. Since they do your thinking, it’s like sending your brain into hibernation. So DDB, Melbourne created a place for brains to think happy thoughts. Not in Photoshop either. Everything was homemade, from the knitted brains to the licorice pipes. Even the sound effects – they were all crafted by... er... mouth.
Credits Other credits

Interactive Art Director - Fernando Castro

Web Developer - Carlo Cruz

Creative Services Director - Lee Harrington

Senior Digital Producer - Dan Hewitt

Group Account Director - Oliver Lynch

Account Director - Ben Kidney

Account Manager - Andrew Chricton

Account Manager - Steph Luxmoore

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