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Southwest Airlines: Roadblock
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SWA via GSD&M Idea City is rolling out an extension of the Bags Fly Free campaign this week and just in time for NFL season. With Good Cop, Bag Cop, we are ramping up the Southwest Airlines’ Spirit and showing how much dedication we have to our Customers. As you will see, SWA Employees go as far as pulling planes over and saving baggage from the dreaded fate of the $120 fee. In a world where the tyranny of travel has crushed the can-do spirit of the American traveler, the SWA Employee stands out as a defenders of justice—always doing the right thing by the Customer whether it’s bags flying free or not charging change fees.
Editors: Jay Nelson, Dan Swietlik / Cut + Run Related
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