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World of Difference: Hand
The Vodafone World of Difference programme matches volunteers with chosen youth charities, based on their skill sets and personality traits. Print and outdoor executions directed the public to an online 'Lend Yourself' quiz, which required potential volunteers to answer a series of quirky questions. Their answers revealed whether they were a HEART, HAND OR MIND person, and allocated them to the most appropriate charity. The work is from Colenso BBDO, Auckland.
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