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Kia Soul: Kia Michelle Wie Parking Lot


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Michelle Wie exemplifies everything Kia stands for – challenger spirit, superior performance and of course, terrific style. So, it seemed like an obvious choice to sponsor her and let David & Goliath, Los Angeles tell that story. The TV spot shows an antiquated country club – exemplifying everything we’ve come to associate with “old world golf” – that’s pleasantly disrupted when Michelle Wie arrives. Like Kia to the automotive category, Michelle brings a refreshing, youthful energy to the world of golf in a way that’s never been seen before. The music, Kid Sister’s, “Pro Nails,” helps reinforce that idea. To pull off the TV effort, D&G enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman.
Credits Other credits

Broadcast Production Company: Anonymous

Director: Mark Romanek

Executive Producer: Dave Morrison

Director of Photography: Bryan Newman

Producer: Scott Kaplan



Broadcast Editing House: Spotwelders

Editor: Michael Heldman

Executive Producer: David Glean







Print Production Company: Ink & Oranges







Photographer: Douglas Fisher



Producer: Will Taylor

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