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Top 6: October 6th 2010

House of Travel: Powered by people

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Top 6: October 6th 2010
Saatchi & Saatchi New Zealand's recently launched brand idea for House of Travel - 'Powered by People who know how it feels' - is set to grow. The campaign brings to life the idea that House of Travel staff are travellers too, drawing on their own experiences and love of travel to inspire and assist customers.

The campaign launched with a 60 second and 30 second TVC, retail advertising, and supporting outdoor. Over the next few months the idea will evolve towards a true participation approach in the digital channel, giving kiwi travelers the opportunity to share their experiences too.

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