Steunpunt Huiselijk Geweld (Support Against Domestic Violence): MySecrets Cosmetics

For this online campaign against domestic violence, in a joint venture between Saatchi & Saatchi and Leo Burnett Amsterdam a brand of cosmetics was launched called 'MySecrets Cosmetics'. A unique range of products that helps mask bruises, seals and shines cut lips, and removes blood stains. Via banner ads, mock-vertorials on fashion/beauty websites and an online film (a make-believe webcast of a show called 'Women&Business' that interviews the founder of MySecrets Cosmetics), we drove traffic to www.mysecretscosmetics.nl, where all was revealed.