Outdoor
Carlton Draught: Magnatron controlsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Clemenger BBDO, Melbourne built Australia's biggest game outside Australia's biggest game.Constructed in front of the famous MCG stadium, Magnatron was a ten-story high 42-ton version of a 'skill tester'arcade game. With a 30 metre high crane and a giant electromagnet. Over a $100,000 in prizes were contained within a 20 metre prize box in 14 custom-built prize cages.Winners were elevated 8 metres into the air in a scissor lift, where using controls identical to what you’d find on a regular skill tester, they controlled the movement of the crane and triggered the decent of the magnet. 100,016 people who attended the Grand Final saw the spectacle of a 1.5 ton Toyota Hilux being lifted twenty-eight metres into the air. Not to mention the 3.4 million who saw it on live television.
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