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Carlton Draught: Magnatron controls

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Clemenger BBDO, Melbourne built Australia's biggest game outside Australia's biggest game.Constructed in front of the famous MCG stadium, Magnatron was a ten-story high 42-ton version of a 'skill tester'arcade game. With a 30 metre high crane and a giant electromagnet. Over a $100,000 in prizes were contained within a 20 metre prize box in 14 custom-built prize cages.Winners were elevated 8 metres into the air in a scissor lift, where using controls identical to what you’d find on a regular skill tester, they controlled the movement of the crane and triggered the decent of the magnet. 100,016 people who attended the Grand Final saw the spectacle of a 1.5 ton Toyota Hilux being lifted twenty-eight metres into the air. Not to mention the 3.4 million who saw it on live television.
Credits Other credits

Group Account Director: Paul McMillian

Account Manager: Phoebe Farquharson

Experiential Agency: Traffik

Experiential Account Director: Nick Harvey

Photographer: Alex Aslangul

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