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FedEx: Changing World

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FedEx has launched the next evolution of its global advertising effort, “FedEx Delivers to a Changing World.” The heart of the campaign is a digital web experience that puts global business trends and insights at visitors’ fingertips. At http:// visitors interact through a dynamic world map with data and content provided by The Economist Intelligence Unit on eight global trends, including air travel, people in cities, entrepreneurs and success, paper trail, business growth, education, money and happiness, and research and development. Visitors also have the opportunity to analyze the data, share information or participate in online polls.
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Creative was handled by BBDO, FedEx’s long-time agency since 1989, using a cross-network team from both the Philippines (BBDO Guerrero) and New York. Digital design and development was done by Grow Interactive in Norfolk, VA.

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