TV ad: Lexus: There's Only One Original

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Anonymous Content Director Markus Walter wages war against generic autos in this innovative :30 for Lexus, via Team One. The spot opens in a futuristic space--an über-modern, life-sized photocopier occupies the center of the floor. As the machine revs up, a Lexus RX vehicle appears on the flatbed, serving as the copier's "original." The machine promptly shells out inferior luxury crossover SUV copies, demonstrating the Lexus RX's status as the first, and best, luxury crossover.

Read more: http://www.trustcollective.com/portfolio/content/anonymous_lexus2010.php#ixzz14nf1pRN5

Category Automotive
Client Lexus
Agency Team One
Production Anonymous Content
Country United States of America
Uploaded 10 November, 2010

Credits

Director
Markus Walter
Production company
Anonymous Content

Other credits

Client: Lexus

Spots Title: There's Only One Original

Air Date: October 2010

Agency: Team One

Chief Creative Officer: Chris Graves

Group Creative Director(s): Craig Crawford, Jason Stinsmuehlen

Associate Creative Director: Kevin Smith

Associate Creative Director: Emily McDowell

EP: Sam Walsh

Prod Company: Anonymous Content

Director: Markus Walter

EP: Jeff Baron

EP/Head of Commercials: Dave Morrison

Head of Production: Sue Ellen Clair

Producer: Adam Gross

Editorial: The Whitehouse

Editor: Dan Oberle

Assistant Editor: Brian May

Producer: Suzy Ramirez

Telecine: MPC

Colorist: Mark Gethin

Post/Effects: A52

VFX Supervisor: Andy McKenna

Executive Producer: Jennifer Sofio Hall

VFX Producer: Pete King

Sound Design: Robot Repair

Shoot Location: On stage in LA

Lexus: There's Only One Original

Gold sponsors

The Best Ad Jobs

Lexus: There's Only One Original

Related

Gold sponsors

The Best Ad Jobs