Matalan: Matalan - Present

Spank’s award winning director Michael Geoghegan teams up with BBH London in creating a surprising Christmas offering for Matalan. In a direct contrast to the critically acclaimed Army Recruitment - “Start Thinking Soldier” campaign (Big Awards – Gold 2010, Double Creative Circle 2010 and Eurobest 2010), Geoghegan demonstrates his versatility and expertise to not only direct epic, action packed ads but to create and transform a retail Christmas campaign with class and charm avoiding the usual Christmas sugary predictability.