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School Aid: Cure the Bullies

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The campaign personifies cyber bullying behaviours as nasty, highly contagious viruses that lurk in cyberspace and these characters were illustrated by Berlin-based Dutch artist, Johan Potma.

The campaign launched at the start of this school term. Press, online, TV and in-school materials create awareness and drive kids to a website, where they can take a test to find out if they have been infected by The Bullies virus. If so, they can cure themselves by extracting the virus, pickling it and displaying it in an online pickling gallery.
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