Twinings: Florals Range

November 22nd sees the launch of a TV execution supporting the new Florals Range from Twinings, a range of black teas with floral notes. The 10” spot created by AMV BBDO London intends to introduce this tea to the public and drive people online to try a free sample.
The ad aims to capture the beauty and floral flavour of the tea as we delve into the cup and see the beautiful liquids infuse and swirl to create the words ‘Fragrant and floral’, and then coming out to reveal the beautiful tantalising tea in a bespoke cup and encourage the consumer to go to twinings.co.uk to try a cup for free.
This follows the launch of the 10” campaign last month, which introduced the new Green Tea Light and Delicate which used the same creative technique but bought the tea to life with an individual twist.