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Top 6: December 15th 2010

Cadbury: Billboards to Bags

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Top 6: December 15th 2010
To leverage Cadbury's sponsorship of New Zealand Commonwealth Games athletes DDB Auckland created a campaign that generated a groundswell of excitement around The Games and enabled over 26,800 kiwis to have a genuine connection with the team. First they set up 27 blank billboards in towns around New Zealand and asked the nation to write a message of support for the athletes. Then they took down the billboards, cut them up and turned them into team bags, so that every athlete could carry the hopes of the nation with them while they were competing in Delhi.
Credits Other credits

Amani Peleti – Event Director

Sarah Jones - Account Director

Greg Jones - Group Business Director

Karina Nisbet – Event Coordinator

Julia George – PR Senior Account Manager

Georgia Wilkinson – PR Senior Account Executive

Jen Ferguson – PR Account Director

Dan Wright – Digital Creative Director

Jason Vertongen – Lead Designer

Dov Tombs - Senior Digital Producer

Tanya Johnson - Senior Digital Producer

Cliff Lee, Casey King and Damian Galvin -

Video typography and illustration

Steve Gulik, Jim Hudson and Steven Chow - editors

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