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Top 6: January 12th 2011
Radio
Israel Aids Task Force: Get TestedTop 6: January 12th 2011
All radio stations in Israel for World Aids Day: "Get Tested" Project TOP anchors get tested LIVE Get results LIVE in 30 min To mark World Aids Day and raise awareness, all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force. LIVE HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested. Results were given within half an hour—all of which were broadcast live as well (everyone tested negative). During the promotion, the public was invited to the stations to take their own tests. Apart from the LIVE testing during the entire day radio stations broadcasted items, interviews and spots about the importance of HIV testing.
Executive Cient Director: Adam Polachek |
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