Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

INPES: Attraction

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth.40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year.Instead of using a very harsh communication we decided to speak in a familiar voice and create a Japanese anime that would convey our message in a way that french adolescents would share between each other.In the very early stages of production we involved digital production company UNIT9 and Japanese animation company Studio4C. Together with their director Koji Morimoto,who worked on Akira and Animatrix, we created a seamless interactive anime that was made especially for the internet.Working hand in hand we were able to develop the interactions in a way that has never been done before, and allowed us to fully integrate the animation and interactive assets.After 12 months of hard work, the project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels.
Credits Other credits

Sound Production Company: THE

Original Score: Danger, Fred Avril

Music Producers: Jerome Alquier, THE & Mathieu Gazier, Ekler’o’shock

Sound Mix: Raphael Fruchard

Published by: Universal Music Publishing and EOS Publishing

Voice recording: Studio 5

Voice director: Clement Reynaud

Interactive Production Company: Unit9

Interactive Director: Anrick Bregman & Takayoshi Kishimoto

Technical Director: Yates Buckley

Lead Developer: David Hartono

Developers: David Hartono, Anggie Bratadinata, Domenico Gemoli, Herdiansah, Erika Trioschi

Additional sound design: Steve Nolan

Executive Producer: Piero Frescobaldi

Producers: Sam Becker, Roxanne Nazrudeen

Animation Production Company: Studio 4C

Director: Koji Morimoto

Animation Director: Koji Morimoto

Executive Producer: Eiko Tanaka

Key Animation: Atsuko Fukushima

Colour Design: Yuko Nojiri

Ink & Paint: Yu Sato

Producer TYO: Reiko Mori, Yuko Iritani

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news