STOCKHOLM PRIDE: HOW HETERO? - THE PREJUDICED PLAYLIST

In one of the previous parts of the How Hetero campaign, Akestam Holst Stockholm created a test where you could analyze Spotify Play lists, in order to find out how hetero you are. All the play lists that the public tested, were saved in a database that soon reached more than 100.000 play lists, from 0 to 100% on the hetero scale. Then we thought, why not it around? We created a banner from which you could choose the “hetero level” on the music. We wanted to illustrate the fact that unwritten rules of how the society designate a “real” man or woman, can be discriminating to people with different sexuality preferences.