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Top 6: December 22nd 2010

Cadbury Dairy Milk: Giant Snow Globe

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Top 6: December 22nd 2010
The last time it snowed in Auckland was in 1939. Generations have never experienced snow in this part of New Zealand. And never ever has it snowed here at Christmas. Until 2010. Cadbury wanted to give Aucklanders their very first white Christmas. To do this DDB Auckland made a Giant Snow Globe, then dded snow machines to make it seem like the globe was being constantly shaken. While temperatures outside were sweltering. Inside the public could take a Cadbury chocolate from the Christmas tree and cool off in the snow.
Credits Other credits

Experiential Creative Director – Steve Kane

Event Director - Amani Peleti

Event Manager – Ben Barratt-Boyes

Project Manager - Andy Robilliard

Account Executive – Tessa Denize

Senior Account Manager PR - Julia George

Senior Account Director PR - Dorita Hollins

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