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Target: Power Cord Christmas


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Artist owned-and-operated bi-coastal digital studio Brickyard VFX recently completed work on Target's "All Things Merry" campaign from Wieden+Kennedy. Brickyard designed and executed pre-visualization, color enhancements and additional finishing work for the campaign. Central to Brickyard's work on the campaign was digitally replicating a super mom as she seemingly accomplishes ten things at once to prepare for the holidays in "Mrs Claus Ain't Got Nothing On Me". In addition, Brickyard composited select shots in "Power Cord Christmas".
Credits Other credits

Visual Effects: Brickyard VFX

Lead VFX Artist: Mandy Sorenson

VFX Artists: Patrick Poulatian, Chris Sonia



Shoot Supervision: Mandy Sorenson

Executive Producer: Jeff Blodgett

VFX Producer/Head of Production: Diana Young



Finishing: A52



Agency: Wieden + Kennedy

Creative Director: Rob Thompson & Don Shelford

Agency Producer: Kevin Diller

Copywriter: Dan Kroeger



Production Company: Bob Industries

Director: Jonathan Dayton / Valerie Faris

Director of Photography: Christophe Lanzenberg

Production Design/Art Direction: Victoria Morris

Executive Producer: T.K. Knowles, Chuck Ryant, John O’Grady

Producer: Bart Lipton



Editor: Tommy Harden



Telecine: Co3

Colorist: Stefan Sonnenfeld

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