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The BBC launches its first marketing campaign for its new channel BBC One High Definition tonight, with a 60 second trailer created by ad agency RKCR/Y&R which shows viewers that with the launch of BBC One HD, BBC One has never looked so good.

Appearances from Lord Sugar, Tess Daly, Bruce Forsyth and plenty more BBC household names, convey to the public that they can now watch their favourite BBC One content in High Definition – with incredible picture and sound quality making it even more absorbing.
Credits Other credits

• Client(& job title): Reemah Sakaan (Head of marketing BBC One), Aoife Liyanage (Marketing Manager, BBC One)

• Audio post-production Factory

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