Ilta-Sanomat: What's going on?

Finland's biggest tabloid Ilta-Sanomat relaunched their web site in the end of the year 2010. It is one of the biggest sites in Finland and it's the source of real time news and other popular topics for many Finns.


The way people consume news has changed rapidly. Digitalization has reshaped the way news is broadcasted. Social media has had a massive effect. It has shown us how much power people have. Readers can literally make news grow just by interacting with it.


As the new web site offered more interaction for the readers and possibility to comment and influence the content, we decided to communicate this by making something relevant and concrete for the people, something that could be used daily and at the same time demonstrate the real time effect that the readers have.

We combined the Ilta-Sanomat content to the social media streams. The application we made visualizes the life of the news. You can see which are the most read, most spread, most active and also what the activity is at any given moment.


The application was aimed not only for the readers, but it has been a great help for the editors to see the effects of their work and helping them understand what happens in the ever changing digital environment.