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Scandinavian Airlines: SAS - Up For Grabs


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To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. You made your profile pic into the custom made Up For Grabs image and simply posted a matching image where you grab the trip on the SAS Facebook wall.
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SAS

Head of Adverting: Johan Åhlén

Head of Social Media: Christian Kamhaug

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