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TJAREBORG: EPISODE 4: Running man


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Tjareborg is part of the Thomas Cook Group. Tjareborg is Finlands’ third biggest travel organizer.
We picked a family at random and flew them from the freezing Finnish winter to the searing hot beaches of Phuket, Thailand with three-hours notice. What happened at their Tjareborg destination? 358, Helsinki revealed that in the "Lahdetja lomalle" minireality-show, which was shown on TV and online around Christmas with the family ending up interviewed by the daily tabloid Ilta-Sanomat. And sales of summer vacation packages increased by 88%.
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Strategist: Milla Kokko

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