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TV

H&R Block: Quilt Lady


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Just in time for tax season, Anonymous Content Director Mark Romanek has completed a nine-spot H&R Block Fallon, Minneapolis Campaign promoting the company's "Second Look" program. The campaign is rooted in two lengthy base spots that are cut down into :60, :30 and :15 versions. In each spot, H&R Block's expert accountants gather a group of taxpayers and reassess their tax returns to see if they can find a refund. While the two settings could not be more different, the result is the same - big money back and big smiles from the crowd.
Other credits

Client: H&R Block

Spots Title: Greenback, Nickel Diner, Quilt Lady, Gumball Man

Air Date: January 2011



Agency: Fallon Minneapolis

CCO: Darren Spiller

Art Director: Scott O'Leary

Copywriter: Ryan Peck

Head of Integrated Production: Corey Esse

Senior Producer: Ted Knutson

Integrated Producer: Lauren May

Digital Producer: Nicki Earley

Director of Business Affairs: Brendan Lawrence

Business Manager: Brent Larson



Prod Company: Anonymous Content

Director: Mark Romanek

EP/Head of Commercials: Dave Morrison

Head of Production: Sue Ellen Clair

Production Supervisor: Justine Madero

Producer: Aris McGarry



Editorial: Spot Welders (Greenback 2:25, :60 and :30; Nickel Diner 2:00, :60 and :30; Quilt Lady :30)

Editor: Robert Duffy (Nickel Diner) and Michael Heldman (Greenback, Quilt Lady)

Assistant Editor: Patrick Murphree

Executive Producer: David Glean

Senior Producer: Carolina Wallace



Editorial: VOLT Studios (Quilt Lady :15 and Gumball Man :15)

Editor: Erik Carlson

Executive Producer: Charlie Lach



Telecine: MPC

Colorist: Mark Gethin



Post/Effects: Public

Lead VFX/Flame Artist: James Allen

Executive Producer: Kim Nagel



Sound Design: Eleven Sound

Sound Designer: Jeff Payne



Shoot Location: LA and TN

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