Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: February 23rd 2011

AT&T: Bake

Embed Video
Top 6: February 23rd 2011
This year, for Valentine's Day, AT&T launched a unique promotion called "Shout Your Love from the Mountaintop." The idea was to encourage users to submit Valentine's Day messages via AT&T's facebook page. A group of Mountainmen Shouters would then literally do just that -- shout these messages from a mountaintop for all the world to hear. Messages were filmed and uploaded to YouTube & AT&T's facebook page. Any contributor who had their message shouted, was sent a notification including a link to their unique message.
As part of this program, BBDO New York also created a series of videos to help consumers learn more about these Mountainmen Shouters. These videos were housed at as well as posted on YouTube and other social sites.
Credits Other credits

Chief Creative Officer: David Lubars

Director of Integrated Production: Brian DiLorenzo

Exec. Integrated Producer: Julian Katz

Executive Producer: Michael Sagol / Jasper Thomlinson

Head of Production: Eri Noguchi

Producer: BP Cooper

Editorial: Arcade Edit

Executive Producers: Damien Stevens / Deanne Mehling

Editors: Kim Bica

Post: Airship

VFX: Visual Creatures

Compositor: Ryan McNeely

Post Supervisor: RL Hooker

Sound Design / Mixing: 740 Sound Studios

Executive Producer: Scott Ganary

Mixer: Andrew Tracy

Sound Designer(s): Andrew Tracy, Rommel Molina

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news