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Ford Explorer: Crazy Kevin: The Wedding


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It makes a great wedding gift. It's 100 percent redesigned. Its terrain management feature can take on snow, mud, sand and hills. It's the all-new 2011 Ford Explorer, introduced to the world by Anonymous Content Director David Kellogg in a comical Uniworld Group spot starring funny-man and actor Kevin Hart. Crazy Kevin: The Wedding opens on a family patriarch lifting his glass to toast the newlyweds at a splendid outdoor reception. He is interrupted by Hart, who rolls up in a white Explorer, swipes Pop's microphone, and ticks off the incredible features of his new ride. As Hart shows off the roomy cargo space and talks up the terrain management option, Kellogg flashes back to scenes of the SUV charging along beaches and up hills. The spot wraps with a flummoxed Hart sprinting after the newlyweds, who have sped off in what they assume is their wedding present.

Read more: http://www.trustcollective.com/portfolio/content/anonymous_fordexplorer.php#ixzz1FHAlkEyc
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike
Other credits

Credits:



Client: Ford

Spot Title: Crazy Kevin: The Wedding

Air Date: February 2011



Agency: Uniworld Group, Inc.

VP/ECD: Quincy Cherry

Sr. Copywriter: Demetrius Hill

AD: Wisdom Tucker

Executive Producer: Marjorie Clarke



Prod Company: Anonymous Content

Director: David Kellogg

DP: Larry Fong

EP: Danielle Peretz

EP/Head of Commercials: Dave Morrison

Producer: James Graves

Prod. Supervisor: Hope Dotson



Editorial: Big Sky Editorial

Editor: Chris Franklin

Assistant Editor: Candice Hicks

Producer: Cheryl Panek



Telecine: Nice Shoes

Colorist: Chris Ryan



Post Graphics: Ryan Sears



Music: APM



Sound Design: Sound Lounge

Sound Designer: Chris Franklin

Sound Mixer: Keith Reynaud



Shoot Location: Malibu & Ventura County, CA

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