Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

USTA: Ball Adults


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
The Martin Agency, Richmond, Cutting Room, NY editor Debbie McMurtrey and Park Pictures, Bicoastal/London director Alison MacLean push children to the forefront of athletics for the United States Tennis Association and Obama’s “Let’s Move!” campaign in the new :60 PSA, “Ball Adults,” out of The Martin Agency, Richmond, VA. The spot features first lady Michelle Obama and tennis superstars Andre Agassi and Stefanie Graf catering to the pint-sized athletes as ball persons for their intensive tennis match. The “Let’s Move” initiative encourages children to eat healthfully and exercise 60 minutes a day and was launched in February 2010 to fight obesity in the United States. The United States Tennis Association partnered with “Let’s Move” on this spot to portray tennis as a fun way for children to spend their 60 minutes of daily exercise. The spot also promotes the USTA’s “10 and Under Tennis” program that offers child-sized equipment and courts for those beginning the sport at a young age.
Credits Other credits

Jr. Producer: Mariena Villery

Editorial: The Cutting Room, NY/Running with Scissors, NY

Assistant Editor: Rhys Hecox

Producer: Julia Newland, Cutting Room/Sr. Producer: Brian Creech, RWS

Executive Producer: Melissa Lubin, Cutting Room/Scott Friske, RWS

Online: Light of Day, NY

Artist: Josh Williams

Color: Nice Shoes, NY

Artist: Ron Sudul

Engineer: Rex Reckler

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news